![]() Secondly, one of the most important factors which is considered for the consumption of the beverages is the drinker's health. Therefore, the argument conclusion being based on only one factor makes it unsound. It may be the case that coca cola consumption will rise with the increase of consumption of junk food, which is nowadays highly desirable among the youth as well as elderly people. Other factors for instance, market trends on the basis of taste or food and health factors have not been considered while concluding to transfer investments from Coca Loca to Early Bird Coffee.įirstly, in recent scenarios, the choice of beverage depends on various other factors such as the choice of food, bought by the consumers. Claim on the basis of the age factor, that average coffee drinkers's consumption of coffee increases with age, from 10 through age 60, which is the opposite in the case of average cola drinkers, is purely vulnerable. It claims that as the coffee market continues to grow in the same pattern for the last 40 years, there will be no changes in the market in the future. The argument conclusion is based on an incomplete study of the market trends. You can also discuss what sort of evidence would strengthen or refute the argument, what changes in the argument would make it more logically sound, and what, if anything, would help you better evaluate its conclusion. For example, you may need to consider what questionable assumptions underlie the thinking and what alternative explanations or counter examples might weaken the conclusion. In your discussion be sure to analyze the line of reasoning and the use of evidence in the argument. We should, therefore, consider transferring our investments from Cola Loca to Early Bird Coffee.”ĭiscuss how well reasoned you find this argument. Given that the number of older adults will significantly increase as the population ages over the next 20 years, it follows that the demand for coffee will increase and the demand for cola will decrease during this period. Both of these trends have remained stable for the past 40 years. ![]() The average cola drinker’s consumption of cola, however, declines with increasing age. ![]() ![]() Even after age 60, coffee consumption remains high. “Studies suggest that an average coffee drinker’s consumption of coffee increases with age, from age 10 through age 60. The following appeared as part of the business plan of an investment and financial consulting firm: ![]()
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